Differentiation is the ticket to success. Figuring out how you and your brand stands out in a word of sameness is critical. We have a lot of responsibilities in business— to manage our business, take care of our customers to mention a few, but I believe your #1 responsibility to your future success is creating a brand that is so unique that it can’t be duplicated. A veteran whole-brain thinker, Howard Lim is dedicated to innovation and through speaking, and his seminars have taught more than 75,000 entrepreneurs how to build differentiated brands that connect with customers intellectually and emotionally, proving that an Authentic Brand® accelerates growth, customers, profit, and value. As founder of HOW Creative, Howard Lim has been building businesses and brands for nearly three decades. His passion is helping companies transform products and services into rich brand experiences that motivate and inspire consumers to achieve their aspirations. Howard has shepherded the brands of emerging and Fortune 100 companies such as Apple, Disney, DreamWorks, Honda, Xerox, Namco, HBO, Mattel, and Oracle. Highlights - Eliminating brand confusion Having a whole-brain perspective 4-critical questions every brand must answer Competitive advantage of brand personality Understanding the unique buying proposition Resources Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7!  Audible books Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward.    Guest Contact - Website  Twitter  Facebook  Books Authentic Branding  Special Creative Warrior Offer: One-on-One ‘Online Assessment’ with Howard for $497 instead of the standard rate is $2,997. Also the first 5-people, they will receive a free signed book with a 30-minute consulting call (valued @ $500).    Mentions - Tom's  REI  Apple  Gift:Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.