The world of business is more competitive than it has ever been. As we know, it is one thing to do your business well, but a completely different thing to stand out and compete against all your other competitors in our own specific industries. It’s time to see opportunities in what may be viewed as a “challenging industry” and begin standing out. Len Sherman joins us today to discuss staying ahead in the marketplace, and what way of thinking it takes to be successful in your field. Lee is an executive and residence and adjunct professor at Columbia Business School, with over 40 years of experience in the business and teaching industry. Lee currently teaches in the MBA, where he has received the Dean’s Award. Prior to his educational experiences, he was an employee at Accenture, and served as a board member for five technology based start ups. Lee is the author of his current book, “If You’re in a Dogfight, Think Like a Cat.” THE PILOT WARRIOR “If you're in a dogfight, become a cat!” -Len Sherman Highlights -   The difference between a good idea and a great idea is very often timing. If the market isn’t ready for your great idea, it’s ok, stay with it and come back later. There’s a tremendous amount of time at companies spent looking over their shoulder at their competitors. This can cause them to lose sight. Sometimes it takes an entrepreneur to come in and recognize the gap in the marketplace in order for it to be fixed, or change. The pressure to constantly renew and refresh a product line is never going to go away. What makes you different makes you marketable. TRY NEW THINGS! It could really help your business. Be a cat in a dogfight. Be totally different than everybody else. If you’re not improving your business every day, you are falling behind. Guest Contact - Len's Website Len's Twitter Len's Books If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth Resources - BlueHost Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Acuity Scheduling If you want more of your most valuable resource back, automate your calendar with our top pick, Acuity. No more back and fourth, no-shows or multiple calendars to manage. All appointments, reminders, cancellations, even payments happen with 1-click. Acuity helps you gain time! Visit creativewarriorsunite.com/acuity for our offer or click the link in the show notes. Grammarly In our fast-paced world, we still need to clearly and confidently communicate what we want to say. Grammarly is our private editor 24/7 checking our spelling and grammar whenever we write something online to help avoid embarrassing mistakes in comments, tweets, and status updates! Grammarly is a Better Way To Write. Visit creativewarriorsunite.com/grammarly for our offer or click on the link in the show notes. Audible BooksThe easiest way I know to get inspired when reading is not an option is with AudibleBooks. You can regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Visit creativewarriorsunite.com/audible for our offer or click on the link in the show notes. New Free MasterClass:Warriors, if 80% of your income comes from 20% of your clients, 80% of your clients are the wrong clients! Imagine what it would be like to have almost 100% of your income come from all your clients because you're working with the right clients. Learn how knowing their secret language will attract your RIGHT clients— people who value what you do and are eager to pay you what you’re worth. To register for this new masterclass, go to YourRightClients.com, and I'll see you in the masterclass! Gifts - Check out the Creative Warriors Gifts Page where you can grab gifts and offerings from many