There’s a million reasons to go into business. Here on Creative Warriors, I believe the reason to go into business is to build something that matters. To know our contributions matter. How do you create the most value within your business, though? With today’s ever-changing business economy, you aren’t just competing in within your industry anymore. Our choices have become worldwide. So how do we keep ahead of the game? How do we maintain a business that matters, and become the obvious choice? Julie Williamson joins us to discuss exactly that. Julie Williamson is the Chief Growth Enabler of the Karrikins Group. Julie is the author of “Matter: Move Beyond the Competition, Create More Value, and Become The Obvious Choice.” WARRIOR OF COURAGE TO LEARN “Be willing to take that bold step into disruption, from a place of strength.” -Julie Williamson Highlights - As an entrepreneur, how do you create the most value? We go into business to create something that matters. It is passion driven. People lose their perspective on what’s happening in the world. The edge of disruption is not an end destination, it continually moves. Maintain an elevated perspective. Turn your ideas into an insight. It takes a certain amount of boldness to play high in your relationships. Continue to push yourself to be meaningful to bigger buyers. The hard work is being willing to make a difference. Guest Contact - Julie at Karrikins Group Julie's Twitter Julie's Leadership Challenge Julie's Book Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice Resources - BlueHost When it comes to keeping your website and blog online, reliability is one of the most important things. BlueHost is continually ranked at the top as one of the most reliable web servers. They also have servers specific for WordPress sites which is critical to keeping you online and doing business. Acuity Scheduling If you want more of your most valuable resource back, automate your calendar with our top pick, Acuity. No more back and fourth, no-shows or multiple calendars to manage. All appointments, reminders, cancellations, even payments happen with 1-click. Acuity helps you gain time! Visit creativewarriorsunite.com/acuity for our offer or click the link in the show notes. Grammarly In our fast-paced world, we still need to clearly and confidently communicate what we want to say. Grammarly is our private editor 24/7 checking our spelling and grammar whenever we write something online to help avoid embarrassing mistakes in comments, tweets, and status updates! Grammarly is a Better Way To Write. Visit creativewarriorsunite.com/grammarly for our offer or click on the link in the show notes. Audible BooksThe easiest way I know to get inspired when reading is not an option is with AudibleBooks. You can regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book. Visit creativewarriorsunite.com/audible for our offer or click on the link in the show notes. New Free MasterClass:Warriors, if 80% of your income comes from 20% of your clients, 80% of your clients are the wrong clients! Imagine what it would be like to have almost 100% of your income come from all your clients because you're working with the right clients. Learn how knowing their secret language will attract your RIGHT clients— people who value what you do and are eager to pay you what you’re worth. To register for this new masterclass, go to YourRightClients.com, and I'll see you in the masterclass! Gifts - Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.