Today we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement. Connect with Haley:WebsiteLinkedInFacebookKey Takeaways from this episode:1. It's important to embed keywords into creative, engaging language and content.Surfer SEO and Jasper can serve as beneficial tools to generate new ideas.Continually optimize website content from both an SEO and copywriting perspective.2. Haley emphasized unique and refined writing for an authentic brand voice.Draw inspiration from reading fiction. Engage with diverse people and note their unique phrases.Take breaks from social media.3. Is there a specified formula or objective in copywriting for high-quality content?Haley: Sharing something new that resonates with the target audience suffices.B defined high-quality content as helpful.Crystal believes sharing a fresh and genuine perspective = high quality.For e-commerce, compelling content can contain word graphics and images.Haley: intention and honesty as crucial elements to high-quality content.4. Conversion copywriting addresses objections to sales success.Mastering conversion copywriting can lead to more effective persuasion techniques and stronger arguments in content.Addressing potential client objections in content reassureslients about the value of products or services.5. The essential mindset for creativity: Develop a curious mindset. Practice self-care by distancing from work.Nurture your creativity!If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest! ?️Brittany’s SEO Basics Checklistbrittanyherzberg.com Book your $99 SEO Audit with Crystal!Start your Shopify Store!10,000 Jasper words FREE!crystalwaddell.comGet Ocho: the best retirement info for entrepreneurs!Note: If you make a purchase using some of our links, we make a little money. But we only ever share products, people, & offers we trust & use ourselves!Get the Show merch!