In today's show, I'm thrilled to introduce you to Kris Daria, a Klaviyo email marketing expert who I had the pleasure of meeting during a Clubhouse session back in 2020. Kris has an incredible knack for making email marketing approachable and I can't wait for you to learn from her expertise.1. Google and Yahoo are implementing stricter email spam prevention measureson February 1, 2024.This marks the first time in two decades that such significant changes will be made Kris gives a ton of tips that you can implement NOW to make sure your emails stay in the inbox vs. the junk folder.2. Kris's experience started with large ecommerce brands before she became a Klaviyo expert.Kris left her corporate job for life flexibility and to focus on helping businesses impacted by the pandemic. Whether through one-on-one services or her group program, the Flow Set-Up Toolkit, Kris's main focus is on email automations.3. Kris's tips for smaller brands when it comes to email marketing:Personalize emails and utilize segmentation features.Nurture stronger, more meaningful relationships with our customers with emails Sending out a consistent weekly email newsletter to your audience. Listen for her FIRE tip for sending a second email in one week.4. Definitions of email terms:There's a difference between email campaigns  and email flows.Leverage your ESPs automation capabilities to personalize the customer journey.Use a professional domain for sending emails. Capture explicit consent before emailing. Clean and maintain a quality email list to ensure better deliverability. Avoid spam words in email subject lines. And many more tips you can implement right away!Connect with Kris:Website + Free Klaviyo Email ResourcesKlaviyo ChecklistCheryl Rerick’s deliverability webinarWhat to expect in this 3-Day SEO Challenge? You will receive a short video that will explain a key concept and provide you with your daily task at 6 am Eastern on each day of the challenge. Don't worry, your task won't take long at all, and it will be well worth it!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! ?️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Get my Ultimate SEO Task List (Plus Google Calendar!)Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!