This week we're sharing 9 amazing lessons we've learnt from two years of running Inbox - our awesome online email marketing conference. It's a phenomenal event, and we promise this year it's going to be absolutely next level! To prove that it's true, we've pulled out 9 tips we learnt from some of our amazing speakers at past events of this FREE online email marketing conference. They're so good you're going to want to take notes! Ready to have your mind blown? SOME EPISODE HIGHLIGHTS: (0:12) Come and join us at Inbox 2022 (for FREE!)(5:40) Lesson 1: Use emails to 're-sell' your membership.(8:31) Lesson 2: Turn your free content into your core product.(12:51) Lesson 3: Tweak and test your lead magnet landing pages.(16:35) Lesson 4: Use your emails to educate, entertain, and encourage.(18:48) Lesson 5: Talk about your lead magnet from different angles.(23:38) Lesson 6: Test the deliverability of your emails with all the major email platforms.(26:21) Lesson 7: Identify the people who want your highest offer first.(28:02) Lesson 8: Grow your list by getting in front of other people's audiences.(29:23) Lesson 9: Sell the product. Don't explain the product.(31:22) Subject line of the week.Come and join us at Inbox 2022 - for FREE!Our Inbox email marketing conference is on the 28th and 29th of June 2022. And we’d like to invite you to join us for FREE! Previously, tickets for registration were up to $500, but this year we’re going to grow this conference massively and make it into the biggest online email marketing conference you can imagine. It's packed with 12 amazing speakers and presentations and is fully online and fully live. We'd love for you to come and join us! If you want to learn what's going to impact your ability to make more sales with email, this is the place to be. Because it's not just about the words you write, who you send them to, or when you send your emails. It's about a lot more than that! And these two days are going to have a solid impact on your ability to make sales with email marketing. If you're already salivating and want to find out all the details, see the full line-up, and register at zero cost, here's the link.1. Use emails to 'resell' your membership – Neil StaffordNeil Stafford is a genius when it comes to memberships, and in his presentation at one of our previous online email marketing conferences, he talked about how to use emails to keep selling your membership and make sure you build belief so your members become lifetime members. Because your membership is something you need to 'resell' to people. You don’t just sell it once and then sit back and receive recurring revenue forever. Instead, you have to constantly and perpetually 'resell' it. And emails are a solid way to do that.Of course, you need to get that balance right. You don't want to overwhelm people with all the emails you're already sending them to let them know where all the content is. For example, we have a number of emails that tell our members inside The League how they should go on the Success Track. But people still tell us they don’t know where to go because nobody gets 100% readership of their emails, even when people are paying to be a member. Because everyone’s busy!But on top of the emails where you explain where everything is, you also need to send emails...