Today on the podcast, we chat with our friends Mike and Callie from Membership Geeks about the emails you send once people have joined your membership. Mike and Callie know everything about memberships, and they're sharing their best practice around email marketing for paying members. This conversation is all about the importance of communicating with the people who are already inside your membership. And you definitely don't want to miss it! Ready to discover the secret to serving your members through emails? SOME EPISODE HIGHLIGHTS: (0:13) Want to get more sales from your email marketing? Grab our Click Tricks.(3:46) Fancy a 14-day FREE trial with Keap? (4:45) Did Mike really once perform magic in Vegas?(6:54) Why email marketing is crucial for your paying members. (9:15) Introducing the Weekly Digest email. (10:42) Why the Weekly Digest is an awesome idea. (13:46) Building relationships with your members. (15:26) The benefits of segmenting your members. (17:42) The key ingredients to the Weekly Digest. (24:13) Subject line of the week with Mike and Callie.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why email marketing is crucial for your paying membersContrary to what a lot of people think, selling your membership isn't the finish line – it’s the starting pistol! That's right - it's not enough to get people inside your membership. Once they're there, you need to keep them subscribed - month after month and year after year. You need to market beyond the sale and give your members a reason to stay and use what they’re paying for. And the emails you send are critical in doing that.The challenge here is that typically you have a lot to tell them about. You have logistical emails (like reminders for live calls), payment receipt emails, emails to let people know about new content, etc. As the membership site owner, you're going to take up a lot of your members’ inboxes. And all the prompts and reminders to come and get engaged with your membership can get drowned out. So the simplest solution is to send what Mike and Callie call a Weekly Members Digest email.The Weekly Digest emailThis email is in addition to your welcome or onboarding sequence – it’s all about marketing after the sale. It’s what’s going to remind your members that you exist. Because often, when people first join a membership, they're excited and have a good look around. But then life gets in the way, weeks go by, and they haven't had a chance to log in again. So the Weekly Digest helps you remind members that you exist. It brings them back to the site and gets them to log in and feel excited again. It also enables you, as the membership owner, to keep members up to date with any content you’ve just added and signpost future value by letting them know what’s going to happen in the following week, for example.Plus, it's a chance to highlight your community and share your members' wins and progress, which in turn allows you to...