23 min listen
7 Essential Email Campaigns for your Business
7 Essential Email Campaigns for your Business
ratings:
Length:
31 minutes
Released:
Mar 2, 2022
Format:
Podcast episode
Description
Do you have automated email marketing campaigns you use in your business? If you don't, you're missing a trick that will help you elevate your email marketing and get more results and sales in your business. So are you ready to find out what essential email campaign examples we highly recommend every business should have? Let's do this!SOME EPISODE HIGHLIGHTS: (0:11) Want to get more sales from your email marketing? Grab our Click Tricks.(5:17) Fancy a 14-day FREE trial with Keap?(7:15) The product delivery sequence.(9:03) The welcome sequence.(11:21) Your initial sales campaing - selling your core product.(12:41) Sales campaigns to sell your product from different angles.(15:20) Objection-handling campaign.(17:05) The revival and re-engagement campaign.(19:01) The Tell Me More campaign.(28:25) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you – it's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 1. The Product Delivery SequenceThe first automated email sequence we recommend you set up is the one that delivers your lead magnet or product. This allows you to make sure your audience receives what they've signed up for and knows how to access it.But you also want to use this sequence to let people know how valuable your lead magnet or product is - even if they never look at it. And yes, the percentage of people who don't even download your lead magnet is staggeringly high across the board. But you still want to tell your audience how valuable what you're giving them is, how much of an expert you are, and how you can help them - even if they never actually consume the product and regardless of whether it was something they paid for or not. In the product delivery sequence, we'll also tell our subscribers that if they don't want to hear from us anymore, they can click on a link in the email, and we won't contact them anymore. This is because you want to think about the customer experience - you don't want to bombard them with emails. And doing this allows you to follow a much more subscriber-centric approach.2. The Welcome SequenceAfter putting your subscribers through your lead magnet or product delivery sequence, we suggest you put them into a welcome sequence. This is the handover piece between the delivery of our lead magnet and our daily emails, so this is where we tell our subscribers they're going to keep hearing from us every day going forward (unless and until they unsubscribe).We call our welcome sequence The Getting To Know You sequence because your subscribers literally get to know you! The campaign also explains what they can expect from you, how often you’ll email them, where else they can connect with you, and why your emails are good and exciting. Because let’s face it, you have to tell them why your emails are good and exciting! You can't just say that you'll email every day without saying why. But if you say you'll be dropping a short hint, a tip, a story, an idea, or a piece of inspiration every day, that sounds exciting.We had members inside
Released:
Mar 2, 2022
Format:
Podcast episode
Titles in the series (100)
How To Track Your Email Sales – UTM Tracking With Tatiana Belim by The Email Marketing Show