What's the best email marketing campaign to get your customers to buy from you again and again? Well, we have a few. And the reason for that is that there are plenty of ways to increase the value of your customers. Want to get all the juicy stuff on this? Let's go! SOME EPISODE HIGHLIGHTS: (0:11) Join our FREE Facebook Group.(4:41) The segment of your audience you're probably forgetting.(6:30) Invest in your existing customers. (9:23) Why you need an email engine.(12:34) Why you need a customer engine.(16:16) How to increase the value of your customers through upgrades. (18:23) How to increase the value of your customers by offering other products.(20:53) How to increase the value of your customers through referrals or affiliates.(22:47) How will you encourage your customers to buy from you again and again?(26:15) Subject line of the week.The segment of your audience you're probably forgettingGetting subscribers to buy from you is something we all have to do and one of the most challenging things you'll have to do in your business. You need them to trust you and get to the point where they're ready to make that first transaction with you. And that requires effort. So the faster you can do it, the better. Because every day that goes by that someone isn't a customer yet, the more resistance they experience, and the harder it gets.But there's another segment in your audience that you need to put attention to. Because while it's not often talked about, you could be leaving a lot of money on the table if you ignore it. We're talking about your existing customers - the people who have already bought from you. Because now you want them to buy from you again and again.Invest in your existing customersIt's easy enough to think that once someone’s bought from you, you need to move on and find someone else. But this person has proven a few things to you. First of all, they've proven they have a credit card and are prepared to use it to buy online. But the most important thing they've proven is that they're happy spending money with you. So now they only need a little nudge to be able to buy more.Why? Because you built value and reputation with your customers - they already trust you. So they want to continue working with you because it's easier, less risky, and more enjoyable than having to go and find someone else and figure out if they can be trusted.So what's the best email marketing campaign to get your existing customers to buy more from you? There are a few campaigns you can use, depending on what option you choose. But let's talk about engines for a minute. Why you need an email engine You’ve probably heard us talk about our email engine before. It's the tool that helps us convert subscribers into customers. But we also have what we call a customer engine. To put this into context, we consider our membership The League our core product - our 'Rome', because all roads lead to it. What does that mean? That we want everyone on our email list to eventually become a member and get results through our membership. So in the most simplistic terms, our email engine is about showing people different offers to take a look at our core product.Once they join, people can see how simple and effective email marketing can be. Our members can grab campaigns and deploy them and see how fast and predictable their sales become. And as for us, we have the...