We look at numbers everyday. We dial them on our phones, we check them to make sure we are going the right speed, and we use them to splurge a little here and there (wink wink). But we need to start looking at them differently.   In this episode we are talking about numbers that REALLY matter when it comes to online marketing. Let’s be honest, there are numbers flying all over the place. You need to know how to understand the results you get. Good business practises are not always measured in dollars and cents. There are 4 areas you need to focus on when trying to understand your numbers.   Build a list! In the online world your list is everything. The people on it are your potential buyers. Building your list every month will create the growth in your business Look at how much revenue you make based on your email community. This number can change but the math is still the same. Once you figure you out how many people you need add a month, you can set REAL goals to see growth. How many leads do you need to gain in order to get a new customer? You need to be thinking about this so you can start making the connection between a lead and a new client Understanding what the lifetime value of your customer! See what a current customer is valued at. Once you know how much to spend on a current client then you will get a better idea for future clients.   Looking at the numbers is something every business owner needs to do. It’s time to stop running the business with your emotions and running the game with NUMBERS. Now you may need to listen to this episode more than once and take some notes, but that's ok! Like I said before we see numbers all the time, so it’s time to pay attention to numbers that REALLY matter!   Connect with Kelly: www.kellyroachcoaching.com www.facebook.com/kellyroachinternational www.twitter.com/kellyroachint     A HUGE thank you for listening to Unstoppable Success Radio!   I would be so grateful if you left me a rating and review!     My mission and goal is to serve you, my listeners, so please submit your questions for an upcoming #ask Kelly episode by emailing coaching@kellyroachcoaching.com or @kellyroachint or calling 610 910 3600 to submit your questions!       Here's how I can help you achieve your goals:     -How to build, scale and automate growth in your business:kellyroachcoaching.com/yes     -Take your hobby, side hustle or new business quickly to the 100k mark: kellyroachcoaching.com/100k     -Turbo charge your productivity, break through overwhelm and the impact the profit in your business in 30 day or less kellyroachcoaching.com/higher-profits/     -Inquire about Private consulting and coaching by completing the application at: http://kellyroachcoaching.com/apply-now/     Get insider tips and resources only available to my private email community by texting IGNITE to 44222 or visiting kellyroachcoaching.com and selecting any of the exciting resources or trainings available for immediate download.     Have you gotten your copy of UNSTOPPABLE: 9 Principles for Unlimited Success in Business and in Life at Amazon here NOW!