IIf you've ever wanted to land high profile PR placements, THIS episode is for you! Getting placed in the media is easier than you think. In this episode, Kelly and Susie Moore dive into the world of strategic PR, sharing the simple methods she uses for those seeking to leverage the power of publicity to establish authority and grow their brand. Susie & Kelly share growth methods for landing placements and optimizing your opportunities. They discuss navigating the world of working with publicists and large media corporations, and share their method for getting in front of other people's audiences. Whether you are just getting started or a seasoned entrepreneur, this episode will help you land the PR opportunities that put you on the map. Also in this episode: ✔️The accessibility of media in 2024 & the opportunities for getting featured in publications ✔️Methods for leveraging the power of publicity to establish authority and grow your brand strategically.  ✔️Kelly’s “OPA” Tactics: A tactic for breaking into new audiences and leveraging them to optimize your own brand.  ✔️Pros and cons of working with publicists, equipping you to confidently build your brand. Check out Susie’s “Overnight Rockstar webinar” to become your own publicist. https://getrockstarpr.com/kelly/ Download Kelly's Business Reinvention Playbook Here! https://thekellyroach.com/reinvention Learn more about the Overnight Rockstar Webinar: https://getrockstarpr.com/ Subscribe to the Let It Be Easy podcast: https://susie-moore.com/podcasts/ Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com   Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team