In this episode of the Kelly Roach show, Kelly is breaking down the best lead-generation marketing strategies so you can find not just new customers and the right customers. To succeed in your business, embracing solid business principles and reevaluating your lead generation tactics is imperative in response to the ever-changing market and economic landscape. Kelly highlights the common mistake of assuming knowledge about your target audience's preferences and stresses the need for true intimacy and understanding to create messaging that resonates. To effectively promote your brand, Kelly suggests using targeted advertising and expanding your audience through events, public relations, podcasts, and partnerships. Kelly underlines that improving messaging alone is only sufficient with actively reaching and engaging the right audience.  Also in this episode: Why small business owners attract unqualified people Good copywriting is not the same as good messaging Understanding the Significance of Visibility Why ensuring consistency and congruence in brand positioning is crucia   Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team The Live Launch Method