In this episode of The Kelly Roach Show, Kelly discusses the importance of planning and preparing for a record-breaking 2024. She emphasizes the need to update strategies to match the changing buying habits of customers and shares success stories from her clients.  Kelly focuses on the concept of the "who for the how" and explains how a healthy weekly sales breakdown can drive growth in a company. She highlights the five core categories of revenue production: new prospects, upsells, renewals, referrals, and reactivations. She emphasizes the significance of renewals and referrals in scaling a business and provides insights on how to incentivize and capitalize on these categories. She concludes by encouraging listeners to implement a system for each category and offers resources for building a referral marketing program.   Also in this episode: The buying cycle has lengthened, and businesses need to update their strategies to match the changing habits of customers. A healthy weekly sales breakdown includes new prospects, upsells, renewals, referrals, and reactivations. Renewals are a crucial aspect of growth and should be a focus for businesses to achieve sustainable scale. Referral marketing is a powerful and sustainable way to multiply and duplicate monthly sales. Reactivations provide income-earning opportunities and uncapped income for all departments in a company.   Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com   Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team