In this episode of The Kelly Roach Show, Kelly discusses the changes happening in the perception of brands online and how it affects sales. She emphasizes the shift from celebrity-focused marketing to elevating the client as the hero.  Kelly also highlights the importance of earning people's trust and business by investing in them and providing a great client experience. By implementing these changes, your customers will be more committed, and you’ll have more sustainable business growth.   Also in this episode: The focus in marketing is shifting from celebrity gurus to elevating the client as the hero. Client results and experience are critical in 2024. Businesses need to pivot outward and invest in their market to earn trust and business.   Stay Connected With Kelly Roach:  Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com   Grab One Of Kelly's Roach's Bestselling Books: Unstoppable: 9 Principles for Unlimited Success in Business and Life Conviction Marketing Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team