Today on THE REAL PERSONAL BRANDING podcast, Holly MacCue is a sales and messaging coach and a certified master persuader. With more than a decade of experience working as a marketing strategist for global brands like Unilever and P&G, she used that knowledge and built her own six-figure business while working on it part-time. She helps entrepreneurs monetize their magic by doubling their prices, selling five-figure packages, and creating an offer that serves the world with their unique gifts.   In this episode, Holly MacCue shares the right way to sell with social media, how she banked $47,000 in six weeks without promo emails or social media posts, and how to get clear about your messaging.   In this episode, you’ll hear:   How a quarter-life crisis led Holly MacCue to pivot from her career as a corporate branding strategist to becoming an entrepreneur. Why trusting yourself is so important and how leaning into your particular area of brilliance can lead to success. Her advice for standing out for the right reasons when you’re trying to be true to who you are while making sales. How to avoid forced authenticity when selling via direct messages. A tactical first step you can take to own your own brilliance. The steps Holly MacCue took to bank $47,000 in six weeks and how you can apply those steps to your own business. The fundamentals entrepreneurs should know in order to tell potential clients about your business. The top things you should consider when you’re deciding on your business niche. How she continues to grow and learn in her business and why it’s important to continue your education. Why you don’t need to have a huge audience to build a successful business. The myth Holly MacCue wants to debunk about the sales and messaging and positioning industry.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Holly MacCue here: hollymaccue.com/lauren instagram.com/hollymaccue