Today’s episode of the REAL Personal Branding podcast features Valerie Morris. Valerie is a digital marketing strategist, speaker, podcaster, and author. Her special focus is on book marketing and launches, and when she’s not plugged in, you’ll find her running her hobby goat farm, working on artistic projects, and hanging out with her family. Lauren and Valerie dive headfirst into marketing and launching a self-published book. Valerie explains that book marketing is, essentially, an extension of digital marketing, which is how she created a niche in book marketing and launches. You’ll hear why Valerie wrote and published a book, why it helped establish her as a subject matter expert, and who she believes should write books. You’ll also hear Lauren and Valerie explore the strategy behind launching a book and choosing a topic for your book, which can be difficult for some authors. Valerie outlines the key differences between self-publishing and traditional publishing, tips for marketing to create buzz around your book, building a book launch team, and timing each aspect of the book’s marketing. If you’ve ever thought about publishing a book, this is an episode you won’t want to miss. Links Lauren Mentioned here: https://linktr.ee/ldaviscreative Connect with Valerie Morris here: www.tinterocreative.com tinterocreative.thrivecart.com/book-planning-workbook www.linkedin.com/in/valerielmorris www.facebook.com/valerie.l.morris