In this episode of the REAL PERSONAL BRANDING podcast, Lauren interviews Holly MacCue. Holly is a sales and messaging coach and a Certified Master Persuader who helps entrepreneurs get paid what they deserve while doing what they love. Lauren and Holly explore how Holly started her business, what it does, and how she pivoted into starting her own business after working as a brand strategist. While her business model is obvious now, discovering her niche took some trial and error. In fact, it evolved three times over the course of seven years, eventually landing on sales and messaging as her specialty. You’ll hear why it’s important to approach sales as an invitation, what her Magnetic Selling Framework is, why you should never focus on vanity metrics, and the importance of creating a clear niche for your business. Holly MacCue has over a decade of experience working as a marketing strategist for global brands like Unilever and P&G where she most recently led the strategy for a $200 million portfolio. Today, she runs a multi-six-figure business “one-handed,” three days a week, around a baby and a toddler. Her signature approach shows her clients how to attract their ideal customers by nailing their positioning, crafting stop-the-scroll messaging, and mastering the art of feel-good, authentic sales. Connect with Holly MacCue here: www.hollymaccue.com/media Get Holly’s PDF: hollymaccue.com/highticketsales   Connect with Lauren V. Davis here: Book a call with me: bit.ly/callwithlaurendavis Borrow my brain: bit.ly/borrowlaurensbrain instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast