Lauren speaks to Phil Mershon, Director of Events, and co-founding team member of the Social Marketing World conference in San Diego California. Phil is a thought-leader, and has built his personal brand in digital marketing. In this episode, he shares some of his secrets for creating a memorable social media conference.   In this episode, you’ll hear:   Phil’s business background and how music and digital marketing have intentional congruence in Phil’s life. How the Social Media Marketing World conference got started. How he locates speakers for the conference and how speakers can set themselves up for success to be invited to a large conference like Phil’s. Why accessibility helps create unforgettable experiences and what Phil does to encourage accessibility to speakers. Lauren shares a memorable story about an experience at Phil’s conference that made her feel cared for. Tips for event staff and why Phil empowers his event staff to step in when needed to make attendees and speakers have an unforgettable experience. What Phil Mershon does leading up to an event to prepare and show up for himself and others. The event that most recently made a big impact on him. How Phil thinks live events will change after COVID-19.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative https://www.facebook.com/groups/understandsocialmedia Connect with Phil Mershon Instagram.com/phil_mershon twitter.com/phil_mershon