Today on THE REAL PERSONAL BRANDING podcast, Lauren’s guest is Sara Uzer. Sara Uzer is a copywriter, an editor, and she specializes in creating engaging content for brands and companies across a wide range of industries, including the fashion, beauty, healthcare, and real estate spaces. She’s also a published writer with works in Huffington Post, Thrive Global, Thought Catalog, and Elite Daily.   In this episode, Sara Uzer will share what it takes to actually get published, how to build your personal brand while transitioning from corporate life to entrepreneurial life, and how to avoid some really simple but treacherous PR mistakes when pitching your stories to publications.   In this episode, you’ll hear:   Sara Uzer’s background and how began her career as a writer and ultimately started her own writing business. What she wished she had known as she transitioned from corporate life to life as an entrepreneur. How she leans into current trends on social media to build her brand but adds a personal touch to make them her own. The reason it’s important to create content consistently while building a personal brand on social media but also leveraging Stories for additional content and connection. The first steps Sara Uzer recommends you take to generate ideas and create content for yourself in an intentional way. Her basic tips for you to create a great pitch when you want to be published with a news source or blog. The biggest challenge she’s seen as she’s building her personal brand in the PR and writing space. How you can use time blocking to improve your productivity. Sara Uzer’s favorite tools and how you can apply them to your own business. Why she wants to debunk the myth that writers only write.   Connect with Lauren V. Davis here: Instagram.com/Ldaviscreative facebook.com/groups/understandsocialmedia bit.ly/rpbpodcast   Connect with Sara Uzer here: instagram.com/sarauzer twitter.com/sara_uzer