Today we are talking to Lauren Davis. Lauren is the founder of Lauren Davis Creative, a marketing and branding consultancy that will help you create memorable personal branding messages that convert to engagement and life-long clients. Lauren’s entrepreneurial journey began as a child with a neighborhood business and a construction paper business plan. From there, she worked with her family’s small business, eventually opening a successful record store and founding a non-profit organization. While at the record store, she noticed local entrepreneurs were feeling down. She realized she had a passion for entrepreneurs and small businesses. In 2010, she started a non-profit for local companies to educate themselves, get to know each other, and collaborate across networks. This non-profit is thriving, with over a thousand local members! Lauren recognizes our innate need to belong and understands the role of social media in building connections. She loves helping clients find a social media strategy that isn’t only focused on quick hacks but constructing a personalized brand identity.   Things we discuss: How Lauren moves through challenges and decides what path to take. Why social media is the #1 free tool at your fingertips for building community and telling your story. The importance of conducting an informal audience audit, so you can better connect with your audience. Playing the long game in business and on social media. How taking a break and shutting off your brain can lead to a better mindset and more success. What Lauren loves to do as a way of disconnecting from work. Links mentioned in this episode:  Lauren Davis Creative Lauren's Instagram The Real Personal Branding Podcast WANT MORE OF THE 100 DEGREES OF ENTREPRENEURSHIP PODCAST? Follow me on Instagram: @stephanie.skry (Tag me in your screenshots of the podcast and I’ll be sure to share!) Are you feeling stuck with what to do next to manage the money in your business? Maybe you've logged into QuickBooks once or twice, but got instantly overwhelmed. Or you started to set revenue goals, but don't know where to go from here. Maybe you simply know that managing your numbers is the right thing to do, but you don't know what that actually means. Don't worry, friend! I've got just the thing. Managing Your Business Finances Like a CFO is my brand new 10 step checklist that will help you manage your business like a CFO without making it your full time job. READY TO STEP OUTSIDE YOUR COMFORT ZONE AND MAKE A BIGGER IMPACT? Click here to subscribe to the show so you don’t miss a thing! Click here to read the full transcript. Naomi Genota