Katie Clark is a market research, social media and marketing professional who has worked with companies in industries including consumer packaged goods, nonprofit, specialty foods, live events, insurance, entertainment, and technology and excels at finding efficiencies, building capacity, and fostering growth. Katie is a social media influencer who has appeared on various ‘people to follow’ lists including 10 Great #MRX Tweeters Every Market Researcher Should Follow, Most Influential Client-Side Tweeters, and the Wearables 1k. Currently, Katie is the Communications Manager at the Maine Historical Society, and also speaks on podcasts, blogs, at conferences and other events about market research, social media, productivity tools, wearable tech, and personal branding. She is the mom of identical twin girls and an advocate for international adoption. Personal Branding Expert When Katie talks to people about personal branding, they usually freak out. Her job as an expert is to demystify it. Personal branding boils down to how you want to be seen and making yourself memorable. Katie made a concerted effort back in the day, during the genesis of social media, and built a personal brand early on. Katie really fine-tuned her personal branding efforts when she started building a family and needed flexibility. Now, Katie has people that reach out to her no matter where she is in currently working, because of her personal brand. People hate the word competition, but we always compete for jobs, to get ahead. Personal branding defines your story, gives you credibility. It’s all about learning the ins and outs of amplifying the authentic you. Where to Start What do you want others to think of when they hear or see your name? What are you known for among your friends and family? What do you get complimented on the most? What three words would your friends or family use when talking about you? Structure things when you’re doing this and actually visualize the steps. Craft a short mission statement, expand to be your pitch. Elevator Pitch 1. Who are you? 2. What do you do? 3. What do you want, and where are you going with that? Thank You to Our Sponsors Simple Loose Leaf Tea: Finding the perfect loose leaf tea can be complex and time-consuming. That’s what Simple Loose Leaf is here to help with. With their monthly box of loose leaf tea you get to explore the world of tea. With each box you get 4 unique teas in re-sealable pouches. Go to https://simplelooseleaf.com/leadtea,  and enter code LEADTEA for 15% off your new membership! Zebralove Web Solutions: Your website tells a story about your business! At Zebralove Web Solutions, Milly and her team are going to make sure your website tells the story you want your customers to hear. Connect with Milly at zebralovewebsolutions.com to create the impression you want to make! Resources Private Facebook Community: Chat, share and collaborate with other women in the community! Accomplished: How to Go from Dreaming to Doing: A simple, step by step system that gives you the foundation and structure to take your goals and make them happen. The Accomplished Community: A community of entrepreneurial Type A women uniting to achieve their biggest goals with confidence, integrity and a sense of humor. Subscribe to Women Taking the Lead If you enjoyed this episode subscribe in iTunes, Stitcher Radio, Google Play Music or iHeart Radio and never miss out on inspiration and community!