Understanding and building trust with your audience doesn't have to be complicated! If you've ever wondered how to get more donors, a new subset of donors, or discover what's motivating your current supporter base to take action, listen in! We'll cover:How listening can help you understand and cultivate new donors Lurkers -- people are following or subscribing to your comms, but haven't taken an action yet -- and how to motivate lurkers to take action! When to use interviews versus surveys -- and the better questions to ask Experience mapping & cultivationHow many times to send a survey and ways to boost engagement Everyone is vying for attention, if you're going to do the same thing over and over again - it's not going to get much attention.Connect with EmilyLinkedin WebsiteFree biases download hereAbout Emily TaylorEmily Taylor, the Principal of teenyBIG, is passionate about helping nonprofits find better ways to engage the people who matter to them. She guides teams in stepping outside of their day-to-day work to meet stakeholders where they are, building stronger relationships and providing better outcomes.Emily’s work uses the process of strategic listening, a human-centered approach that re-evaluates the experience of a product or service through its end user. Using qualitative research and evaluation methods, she can help nonprofits better understand a donor segment before engaging with them or learn about the strengths and opportunities of their organization through the eyes of its community.Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospectResources mentioned: Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here. Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here. Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com Join the Purpose and Profit Club weekly newsletter here. Music by The Selmanaires, featuring "Selmanaire Rock."