If you're stuck in feature-land and not sure how to highlight the benefits of what you offer, using the 5 Whys method is going to change everything! You'll figure out how to: Drill down on your benefits using the 5 whys frameworkPrepare for a pitch or funder meeting and highlight the impact as well as better understand what your potential client/donor motivationWrite better copy on your website, fundraising pages, or emails to underscore the benefits of your programsResources mentioned: Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here. Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here. Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com Join the Purpose and Profit Club weekly newsletter here. Music by The Selmanaires, featuring "Selmanaire Rock."