Email marketing isn't new,  but treating your email marketing strategy like you did a decade ago (or even a year ago) is a mistake!Email, not social media, is where the conversions (sales, donations) happen! In this episode, you'll hear how to embrace the foundational elements of email marketing -- the basics -- but without sounding basic. The importance of your email list is stronger than ever, but preferences, tastes, and formatting has changed. More on how to stand out in today's episode!Resources mentioned: Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here. Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here. Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com Join the Purpose and Profit Club weekly newsletter here. Music by The Selmanaires, featuring "Selmanaire Rock."