Oxford Comma Collective knows how to build a scroll-stopping and dialed-in voice and aesthetic that has been a favorite of mine on Instagram for years. La Jefa of Oxford Comma Co., Yessy Downs shares:What's the difference between Brand Voice vs Tone vs Brand MessagingHow to stop mirroring everyone else's content and messaging, and find your own voice online Why you should create a Brand Voice ASAP and how much easier it is to write copy, emails, or any messaging when your voice is dialed-in The power of community and how to build an online community even if you're an introvert The need to end the silos of solopreneurs and other changemakers How to reach a younger audience for your nonprofit or social impact business -- and the importance to understanding your audience Handling criticism and dealing with perfectionismAbout Yessy Downs & Oxford Comma CoYessy Downs is the creative director of the Oxford Comma Collective–a Latinx-owned copywriting studio that is reshaping and decolonizing the way brands communicate and show up in the world. With a personal client roster that includes Uber, Dunkin’, Burger King and Samsung, Yessy’s passion is to uplift marginalized communities and inspire them to build authentic, for-the-culture brands.https://www.oxfordcomma.co/ Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospectResources mentioned: Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here. Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here. Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com Join the Purpose and Profit Club weekly newsletter here. Music by The Selmanaires, featuring "Selmanaire Rock."