A recent Facebook question sent me down an email-marketing rant and this way of thinking comes up for many entrepreneurs and organizations. What is upstream versus downstream thinking? What is the lifetime value of upstream thinking - and how can you ask better questions to increase your revenue and visibility?If you've found yourself searching for the cheapest (or quickest fix) software, contractor, or system... this episode is for you! Often, when you're looking for the lowest cost, you're stuck in downstream thinking.I share how to distinguish between high-value and low-value questions, how to ask better questions in your business, and why asking better questions will skyrocket your success.  Plus, learn about the method I created in my course, Amplify Social Impact, called a Social Street Team, and how a recent book launch from a famous online entrepreneur was a case study in how to engage a Social Street Team with success.>>> GET ON THE AMPLIFY SOCIAL IMPACT WAITLIST HERE <<< Resources mentioned: Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here. Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here. Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com Join the Purpose and Profit Club weekly newsletter here. Music by The Selmanaires, featuring "Selmanaire Rock."