I teamed up with Caroline Griffin, founder of Marketer on a Mission, for a deep dive into how organic and paid marketing work together like PB&J!   We discuss:How organic and paid marketing work and flow togetherBiggest mistakes organizations make in their marketing strategyHow social media and email marketing can work to drive donor and supporter growth online What kind of ads are most effective for small shops and how to interpret all that confusing data!Plus, we share why every nonprofit should create a lead magnet to build their email list and our favorite examples to draw from. Click here for details about Caroline's Digital Assessment (and to get my Email Subject Line bonus!) Follow Caroline on Linkedin here. Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospectResources mentioned: Easy Emails for Impact: My email marketing course for nonprofits, consultants, and social impact businesses. Learn more here: www.splendidcourses.com/easyemails Amplify Social Impact: My signature digital marketing and online fundraising course. If you’re ready to start a profitable digital ambassador program or influencer marketing program, this course is for you! Sign up for my free masterclass and get $200 off the course here. Private coaching: This is the fastest way to kickstart your growth and have support, strategy, and momentum to grow sustainably without burning out. Start by scheduling a discovery call here. Follow us on Instagram and LinkedIn. For more information about Christina and Splendid Consulting, visit www.splendidatl.com Join the Purpose and Profit Club weekly newsletter here. Music by The Selmanaires, featuring "Selmanaire Rock."