In this week’s episode of the SIMPLE brand podcast, I talk with Phil Mershon, author of Unforgettable: The Art and Science of Creating Memorable Experiences.Phil’s the Director of Experience for Social Media Examiner where he's been designing and delivering amazing event experiences like Social Media Marketing World and the Social Media Success Summit for over a decade.Drawing from over 25 years in creating customized events, Phil's a master at delivering and teaching others how to deliver memorable moments in transformational experiences.Phil and I talk about how to create life-changing experiences that leave a lasting impact on your audience.Here’s what we discuss:?️How the acronym DRIED describes the 5 threats to executing a great event?️How event planners can mitigate distractions and build in margin?️How the concept of baking bread relates to planning events?️How to use the customer journey to create peak moments that stand out?️What emotions attendees should feel each moment of the event experience?️How a toothbrush can create an unforgettable experience?️What event planning and everyday customer experience have in commonRESOURCES FROM THIS EPISODE:Phil's sitePhil’s book - Unforgettable: The Art and Science of Creating Memorable ExperiencesPhil on LinkedIn