In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with J.J. Peterson, co-author of: Marketing Made Simple!When I look across the marketing landscape, Storytelling is still one of the biggest buzzwords today. Most any, and every, CMO likes to tell you that they embrace storytelling in their marketing. But here’s the thing, storytelling is overused today. Don't get me wrong - storytelling itself is valuable, impactful and absolutely necessary for creating and managing a relationship with your customers. What’s getting overused is the term: storytelling. And it’s being overused because marketers are simply slapping it onto what they think storytelling is. There’s a reason everyone’s talking about storytelling - it’s because true storytelling works. But there’s also a reason why storytelling isn’t working for so many marketers - it’s because they're doing it wrong. And that’s why I’m happy to talk with J.J. Peterson this week. J.J. is the Sr. Director of StoryBrand where he’s helped over 10,000 businesses learn how to clarify their message so they can thrive.  He’s the co-host of both the Business Made Simple podcast AND the Marketing Made Simple podcast. He’s the co-author of the book: Marketing Made Simple.  J.J. and I talk about how most brands are using storytelling in the wrong way and how the StoryBrand framework can help them do it in the right way that will help them hook and engage customers for the long-term so their business really thrives. And one of the great things about the StoryBrand framework is that it can be used beyond just marketing. If you’re giving a presentation to an audience, making a proposal to a potential client, pitching a new idea to your leadership, trying to influence someone else to take action - you’re going to see much better results when you use the StoryBrand framework. RESOURCES FROM THIS EPISODEJ.J.'s book: Marketing Made SimpleJ.J.'s podcast: Marketing Made SimpleJ.J.'s podcast: Business Made SimpleStoryBrand site: 5 Minute Marketing MakeoverJ.J. on InstagramJ.J. on Twitter