38 min listen
Episode 191: The Power of Word of Mouth (& How to Harness It) w/ JP Clement
Episode 191: The Power of Word of Mouth (& How to Harness It) w/ JP Clement
ratings:
Length:
26 minutes
Released:
Feb 2, 2021
Format:
Podcast episode
Description
Word of mouth is one of the most powerful marketing tools.
Yet most marketers have know idea how to harness it.
You don’t need to wait for it to happen organically…
You just need the right strategy.
And there’s no one better to learn from than JP Clement, CEO at boomtime Word of Mouth Marketing. In today’s episode, he shares how to harness word-of-mouth marketing effectively (and strategically).
What we talked about:
The power of word of mouth
How to leverage channels you already use to boost word-of-mouth results
Why you need to treat your LinkedIn page as a booth at a virtual tradeshow
This post includes highlights of our podcast interview with JP Clement, CEO at boomtime Word of Mouth Marketing.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Yet most marketers have know idea how to harness it.
You don’t need to wait for it to happen organically…
You just need the right strategy.
And there’s no one better to learn from than JP Clement, CEO at boomtime Word of Mouth Marketing. In today’s episode, he shares how to harness word-of-mouth marketing effectively (and strategically).
What we talked about:
The power of word of mouth
How to leverage channels you already use to boost word-of-mouth results
Why you need to treat your LinkedIn page as a booth at a virtual tradeshow
This post includes highlights of our podcast interview with JP Clement, CEO at boomtime Word of Mouth Marketing.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Released:
Feb 2, 2021
Format:
Podcast episode
Titles in the series (100)
Eric Berggren on Customer Value: Why Organizations Fail to Get It Right: Every successful business needs to sell something at a price where they can make enough money. If they can’t, they’re going to go out of business. If that’s the fundamental challenge, we’ve got to understand how customers decide to buy. Everybody talks about value, but nobody really tells you how to do it. That’s what we’re addressing in this episode with Eric Berggren, Professor of Marketing from Kellogg School of Management at Northwestern and Managing Director of Axios Partners. In Eric’s words, “Customers decide to buy based on the value they get from one product versus another. Whatever nets out to be the best value, that’s where they’re going to go.” Listen in to hear Eric explore the topic of customer value inside and out. Find a breakdown of this episode here. by The B2B Revenue Executive Experience