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Episode 5: Tod Caflisch on The Minnesota Vikings Fan Experience (and Where It’s Headed)

Episode 5: Tod Caflisch on The Minnesota Vikings Fan Experience (and Where It’s Headed)

FromThe B2B Revenue Executive Experience


Episode 5: Tod Caflisch on The Minnesota Vikings Fan Experience (and Where It’s Headed)

FromThe B2B Revenue Executive Experience

ratings:
Length:
36 minutes
Released:
Jun 13, 2017
Format:
Podcast episode

Description

Tod Caflisch has been in pro sports IT for almost 30 years, so he’s seen the incredible transformation in the fan experience at sports venues. In college, he used to go to Celtics games, where the crowd was all men smoking cigars and cigarettes. Halftime would come, they’d play the organ, then the basketball game would finish. That was the fan experience of the day. We’re light years from there today, with mobile integration and high-tech access control everywhere. The presentation of the game itself has changed dramatically, and everybody’s looking to up their game. Listen in as Tod, Vice President and Chief Technical Officer with the Minnesota Vikings, describes how the team is taking fan experience to a new level. You’ll also hear the number one worst thing you could do when selling to someone like Tod.
Released:
Jun 13, 2017
Format:
Podcast episode

Titles in the series (100)

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.