37 min listen
Episode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg Brown
Episode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg Brown
ratings:
Length:
34 minutes
Released:
Apr 30, 2024
Format:
Podcast episode
Description
The evolution of the buyer-seller journey is a never-ending story between the two sides.
However, in the last 5 years, the changes have been remarkable.
We wanted to find out:
How are changes in buyer-seller dynamics causing friction in the sales process?
To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. Greg brings 30 years of experience in sales leadership, working with leading technology companies. As a Managing Partner, he has a proven history of significantly increasing revenue for emerging tech companies, including Salesforce.com, PeopleSoft, E.piphany, Apttus, and Blend Labs.
However, in the last 5 years, the changes have been remarkable.
We wanted to find out:
How are changes in buyer-seller dynamics causing friction in the sales process?
To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. Greg brings 30 years of experience in sales leadership, working with leading technology companies. As a Managing Partner, he has a proven history of significantly increasing revenue for emerging tech companies, including Salesforce.com, PeopleSoft, E.piphany, Apttus, and Blend Labs.
Released:
Apr 30, 2024
Format:
Podcast episode
Titles in the series (100)
Brian Turner on Why Revenue Should Be Used as a Trailing (Although Critical) Indicator of Business Health: “Revenue should not be your leading indicator.” Come again? That’s the claim made by Brian Turner, General Manager with Slalom. Brian says that while revenue is absolutely a critical indicator of the health of your business, you run into problems when you make it the leading indicator. You solution your rate and structure around a dollar, and you can backend the most important part of the solution—the value you bring to the client. Find a breakdown of this episode here. by The B2B Revenue Executive Experience