41 min listen
Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath
Episode 316: Are You Solving the Right Problems for Your Customers? With Suraj Sampath
ratings:
Length:
31 minutes
Released:
May 14, 2024
Format:
Podcast episode
Description
Today, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls.
B2B sales require a more strategic and personalized approach.
However, it's all about setting a strong foundation.
Here's the main question:
Why should you understand the problems your company solves when building an ideal customer profile and pipeline?
To help us with this today, we have Suraj Sampath, IT Sales Director at MindSource. Suraj has a unique combination of natural sales ability, engineering aptitude, and business acumen, having closely worked with marketing and engineering while shadowing sales and being mentored by sales leaders. Before joining MindSource, Suraj worked at companies such as Smartcar, DocuSign, ThoughtSpot, Conga, and AdMaxim.
B2B sales require a more strategic and personalized approach.
However, it's all about setting a strong foundation.
Here's the main question:
Why should you understand the problems your company solves when building an ideal customer profile and pipeline?
To help us with this today, we have Suraj Sampath, IT Sales Director at MindSource. Suraj has a unique combination of natural sales ability, engineering aptitude, and business acumen, having closely worked with marketing and engineering while shadowing sales and being mentored by sales leaders. Before joining MindSource, Suraj worked at companies such as Smartcar, DocuSign, ThoughtSpot, Conga, and AdMaxim.
Released:
May 14, 2024
Format:
Podcast episode
Titles in the series (100)
Mark McKinney & Steve Fedorko on “My Client Is the Devil:” How to Stop Complaining and Get a Better Perspective: There’s never a shortage of people complaining about their clients. You can get stuck in that kind of thinking, but there is another way of looking at things. It all comes down to the way you think about yourself and your client. After all, you can’t do a great job taking care of clients until you’ve taken care of yourself. Today’s guests are Mark McKinney, VP of Client Development at Bottle Rocket Studios and Steve Fedorko, both authors of the book My Client Is the Devil (And Other Myths). They’re both psychologists who happened to work in marketing agencies, so they put their expertise together. They left academia to learn and teach how much psychology is used in business everywhere. There are a lot of books on helping clients, but not a lot on how you help yourself get better at helping clients. This is one of them. by The B2B Revenue Executive Experience