Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner

Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner

FromSelling the Cloud


Sales 3.0 - The evolution of the B2B Sales Mindset - with Gerhard Gschwandtner

FromSelling the Cloud

ratings:
Length:
32 minutes
Released:
Apr 23, 2021
Format:
Podcast episode

Description

Gerhard Gschwandtner, the founder of Selling Power Magazine and creator of the Sales 3.0 Conference has been teaching and training sales professionals for 30+ years.On this episode, Gerhard shares his insights based upon his experiences interviewing hundreds of extremely successful business people including Mark Cuban, Bill McDermott (SAP + ServiceNow),  Keith Krach (DocuSign + Ariba) and training thousands of B2B Sales professionals.The B2B Sales profession has been changed dramatically by technology, including the customer/salesperson relationship.  Another change is how data impacts the profession, but an even bigger topic impacting sales success may be the "Mindset". Gerhard shared there are three key components of B2B sales success: 1) Skill Set; 2) Tool Kit; 3) Mindset.  The mindset is about how well one is functioning cognitively and emotionally.  A key question every B2B Sales professional should ask themselves, "are you Mind Full or mindful?".  Developing a positive mindset is an area that individual sales professionals and companies are not investing enough time, energy, or resources.Another topic we discussed is an emerging and disturbing trend in B2B SaaS/Cloud sales performance.  The latest research indicates that less than 60% of B2B Sales professionals achieved quota in 2020.  Gerhard highlighted the issue rests primarily on the shoulders of the SaaS company leaders who are not investing enough in on-boarding, training, and coaching of sales professionals. Gerhard shared an example highlighting the power of having a no-limit, positive mindset.  A sales professional attended a positive mindset training session, decided to apply the envisioning, no-limit thinking to his golf game, and in his very next round, hit his first hole in one!If you are a B2B sales professional or led and/or depend on B2B Sales professionals to drive your company performance, this is a great listen!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 23, 2021
Format:
Podcast episode

Titles in the series (26)

It takes a lot more than a great vision, a great product and even great brand awareness to achieve the level of success that leading Cloud and SaaS companies like Salesforce, DocuSign, Snowflake and Twilio have achieved. Every successful Cloud company shares a common trait - highly productive customer acquisition program and innovative sales and marketing organizations. Mark Petruzzi and Ray Rike host a wide variety of Cloud and SaaS sales and marketing leaders. Our guest include well known and respected Cloud Titans from across the industry. In a highly interactive and dynamic 30 minutes, they will share lessons learned while being executive Sales and Marketing leaders of some of the most successful SaaS and Cloud companies. This podcast builds upon the success of "Selling the Cloud", a best selling book authored by Mark Petruzzi and Paul Melchiorre.