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Aligning Strategy in Marketing, RevOps, and Sales - Kunal Mehta, Bain Consulting

Aligning Strategy in Marketing, RevOps, and Sales - Kunal Mehta, Bain Consulting

FromSelling the Cloud


Aligning Strategy in Marketing, RevOps, and Sales - Kunal Mehta, Bain Consulting

FromSelling the Cloud

ratings:
Length:
21 minutes
Released:
Apr 9, 2024
Format:
Podcast episode

Description

Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together.3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 9, 2024
Format:
Podcast episode

Titles in the series (27)

It takes a lot more than a great vision, a great product and even great brand awareness to achieve the level of success that leading Cloud and SaaS companies like Salesforce, DocuSign, Snowflake and Twilio have achieved. Every successful Cloud company shares a common trait - highly productive customer acquisition program and innovative sales and marketing organizations. Mark Petruzzi and Ray Rike host a wide variety of Cloud and SaaS sales and marketing leaders. Our guest include well known and respected Cloud Titans from across the industry. In a highly interactive and dynamic 30 minutes, they will share lessons learned while being executive Sales and Marketing leaders of some of the most successful SaaS and Cloud companies. This podcast builds upon the success of "Selling the Cloud", a best selling book authored by Mark Petruzzi and Paul Melchiorre.