As a healthcare marketer, how do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan. In this episode of Ignite, our hosts, CEO, Alex Membrillo, and VP of Analytics & Paid Media, Rich Briddock, discuss how to build a foundation for better marketing measurement through lead tracking on your website, and the technologies you can use to see what channels are driving the most patients. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/