9 min listen
# 26 - How to Build The Perfect Healthcare Marketing Team
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
# 26 - How to Build The Perfect Healthcare Marketing Team
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
12 minutes
Released:
Aug 30, 2021
Format:
Podcast episode
Description
Structuring your marketing team is a huge undertaking. Marketing is an ever-changing industry, and as the industry changes, so do team structures and job roles. Depending on the size of your healthcare organization, it might make sense to keep certain roles in-house. Others might need to take some in-house marketing struggles and outsource them to an agency. But how do you decide what to keep in-house and what to outsource? On this episode of Ignite, our hosts, CEO, Alex Membrillo and SVP of Healthcare Marketing, Lauren Leone, discuss how to structure the perfect marketing team for your organization, what capabilities should stay in-house, and how a marketing agency can be an extension of your in-house team. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
Released:
Aug 30, 2021
Format:
Podcast episode
Titles in the series (100)
# 18 - AI and The Future of Digital Advertising: Google’s algorithmic strategists continuously refine their approach. They have thus given us Smart Bidding. Essentially, smart bidding uses artificial intelligence (AI) to supercharge your auction strategy - your ads will appear for interested and... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo