10 min listen
# 53 - Brand Architecture: Which Strategy is Right for Your MSO?
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
# 53 - Brand Architecture: Which Strategy is Right for Your MSO?
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
12 minutes
Released:
Nov 1, 2022
Format:
Podcast episode
Description
When a new management services organization (MSO) is formed and consolidates healthcare groups or later acquires additional brands, it's crucial that they have a solid multi-brand strategy. The discussion between having a house of brands vs. one brand structure is prevalent throughout the healthcare industry. To choose the best strategy, it’s essential to understand each option. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock, discuss: - The differences between a house of brands vs. a master brand structure - How brand structure impacts your growth strategy - A hybrid brand strategy and what it may look like - How to find marketing efficiencies within each structure ADDITIONAL RESOURCES: MSO Brand Management: One House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-strategies-branded-house-vs-house-of-brands/ DSO Marketing: Branded House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
Released:
Nov 1, 2022
Format:
Podcast episode
Titles in the series (100)
# 20 - How Link Building Can Help You Claim Page One Ranking: Why does link building matter for your healthcare organization? You don’t just need patients to find you; you need Google to find you and source you as a credible, trustworthy, and authoritative site. Our hosts, CEO, Alex Membrillo and SEO Director,... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo