8 min listen
# 28 - Personalization in Healthcare Marketing
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
# 28 - Personalization in Healthcare Marketing
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
11 minutes
Released:
Sep 13, 2021
Format:
Podcast episode
Description
Personalization is the key to creating lasting relationships with patients. And while many were slow to adopt this mindset, most healthcare providers now know what they must do. Engaging today’s patients requires knowing and accommodating each patient’s communication preferences, personal needs, and healthcare-shopping habits. Providers who deliver personalized experiences are rewarded with more personal patient connections, longer relationships, and increased revenue. Tune in to this episode of Ignite as our guests, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss personalization best practices while keeping HIPAA compliance. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
Released:
Sep 13, 2021
Format:
Podcast episode
Titles in the series (100)
#24 - Building Patient Pipeline To Replace Referrals: The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source. In this episode of Ignite, our... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo