8 min listen
# 54 - Do You Know What Your Patients Want? How to Create a Patient-centric Keyword Strategy
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
# 54 - Do You Know What Your Patients Want? How to Create a Patient-centric Keyword Strategy
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
14 minutes
Released:
Nov 8, 2022
Format:
Podcast episode
Description
Keyword research is essential to any successful SEO campaign. To conduct effective keyword research and develop a strong keyword strategy, it’s vital that healthcare organizations have a deep understanding of their patients and how they search for information online. Understanding search intent can ensure that your content aligns with what patients are looking for. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Technical & Strategy, John McAlpin, discuss: - Why keyword research is so important in the healthcare industry - How search intent impacts keyword research - How to segment keywords throughout the funnel - How healthcare groups can identify keywords - The best tools and platforms to use when conducting keyword research ADDITIONAL RESOURCES: Understanding User’s Search Intent for Better Keyword Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-use-search-intent-for-keyword-research/ 4 Steps to Developing a Keyword Strategy That Drives Appointments - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-keyword-strategy-medical-practice/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
Released:
Nov 8, 2022
Format:
Podcast episode
Titles in the series (100)
#24 - Building Patient Pipeline To Replace Referrals: The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source. In this episode of Ignite, our... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo