8 min listen
#25 - Top 3 Marketing Mistakes Healthcare Organizations Make
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
#25 - Top 3 Marketing Mistakes Healthcare Organizations Make
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
9 minutes
Released:
Aug 23, 2021
Format:
Podcast episode
Description
Too often, healthcare organizations waste time and money on the wrong digital marketing strategies. They focus on the wrong channels, use outdated best practices, neglect to test, or chase the latest hyped-up marketing strategy. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone dig into the top three mistakes healthcare marketers commonly make—over-segmenting their Google Ads account, investing too much in organic social, and halting their SEO investment—and how to avoid making them again. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
Released:
Aug 23, 2021
Format:
Podcast episode
Titles in the series (100)
#24 - Building Patient Pipeline To Replace Referrals: The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source. In this episode of Ignite, our... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo