Positive impact marketing is a framework that includes social and sustainable considerations into your overall strategy. It goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact. In this solo episode, Fab uncovers three ways positive impact marketing can help your strategy, using our Alt Marketing School certification workshops as a guiding light to draw powerful takeaways. Brands are more than ever creating a conscious connection between their values, what they stand for and their products. Focus on information, engagement, and social issues driving engagement and future retention.

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