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#55: The Key Differences in Building a Product Brand vs. a Service Brand

#55: The Key Differences in Building a Product Brand vs. a Service Brand

FromThe Product Entrepreneur Podcast


#55: The Key Differences in Building a Product Brand vs. a Service Brand

FromThe Product Entrepreneur Podcast

ratings:
Length:
33 minutes
Released:
Nov 6, 2022
Format:
Podcast episode

Description

One of the most common things I see in this industry is some people treating their product-based brand as a service-based brand, or even vice versa: aka, people start a product and try to add being a coach or other service on top of it.  The result? Your messaging gets muddled, your to-do list multiplies, and all that extra effort still doesn’t translate into an equal rise in sales. In this episode, you will learn:  What the key differences are between product and service-based brands How those differences actually look in practice, and How to pivot your strategy towards your brand type in meaningful, practical ways Find out more! Download Your Product Growth Guide: Discover the three phases of a product brand’s life cycle and identify where YOU are Work With Us: Schedule A Growth Strategy Call Connect with Maureen on instagram: Maureenmwangiofficial Subscribe and rate our podcast on iTunes here. Android users can subscribe and rate our podcast on Spotify.
Released:
Nov 6, 2022
Format:
Podcast episode

Titles in the series (99)

Launching, growing, and scaling a product-based business is daunting - from understanding production ,to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with buyers and distributors - every step of the way is challenging. Join Maureen Mwangi the Brand Growth Strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, as she tells you exactly the brand growth strategies big brands use to find their secret sauce, build a brand obsession, and maximize sales through solo episodes, curated guest experts across the beauty, fashion and food industry, and live consulting calls with her Product Profit Lab™ members!