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#99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)

#99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)

FromThe Product Entrepreneur Podcast


#99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)

FromThe Product Entrepreneur Podcast

ratings:
Length:
21 minutes
Released:
Feb 21, 2024
Format:
Podcast episode

Description

If you’re bracing for poor sales in Quarter 1 this year, then I need to tell you: Inevitably low Q1 sales are a myth.  “But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!” Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after.  But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that’s fixable! In this week’s podcast episode, I’m going to be covering some of the reasons why people think Q1  sales should suck,  but also really talk about what are the things that you need to do to unlock consistent, year-round sales.  Let’s talk about:  ➡️ Why you’re only making money during two seasons (and how to fix it) ➡️ How to make cultural moments that trigger purchasing decisions for your  customer ➡️ Designing a selling cycle in Q1 ➡️ Optimizing your new product release timeframe And more! Here’s the good news:  Most of my clients make money in Q1.  Your bills happen every month—so should your sales! Not only does it give you peace of mind, but making sales in Q1 via clear and magnetic brand positioning helps you stand out during ALL campaign seasons—which means you’ll stand out in even the most saturated markets.  ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN: ?  Website: Startward Consulting ?  Instagram: Follow Me On Instagram ? Youtube: Subscribe To Youtube Channel
Released:
Feb 21, 2024
Format:
Podcast episode

Titles in the series (99)

Launching, growing, and scaling a product-based business is daunting - from understanding production ,to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with buyers and distributors - every step of the way is challenging. Join Maureen Mwangi the Brand Growth Strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, as she tells you exactly the brand growth strategies big brands use to find their secret sauce, build a brand obsession, and maximize sales through solo episodes, curated guest experts across the beauty, fashion and food industry, and live consulting calls with her Product Profit Lab™ members!