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#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)

#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)

FromThe Product Entrepreneur Podcast


#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)

FromThe Product Entrepreneur Podcast

ratings:
Length:
19 minutes
Released:
Apr 10, 2024
Format:
Podcast episode

Description

Picture this:  You’ve poured hundreds (if not THOUSANDS) of hours into designing the perfect product.  You know it works. You went through dozens of prototypes to iron out every single kink. It addresses a particular problem and makes things 10X easier. Heck, you use it yourself! People should love this.  And yet…it’s not flying off the shelves.  Lots of you are probably in this predicament yourself. And if you are, I want to tell you something super important:  You have a great product—but that’s not enough.  Your blood, sweat, and marketing budget is a phenomenal start, but you can’t outmarket your sales strategy.  That’s where I’m here to help! In this week's podcast episode, we get into the nitty-gritty of how to make your product sell like hotcakes the way that it DESERVES, including:  ✨ How to frame your messaging to be irresistible  ✨ Tapping into what your People constantly talk about ✨ Conveying your convictions (aka your “Why”) And most importantly, how to tie it all together in one pretty, punchy package! We already know your product is life-changing. Now, it’s time to make that translate into some life-changing sales!  Tune in today, and in just 30 short minutes, let’s make those shelves nice and empty—the way they should be! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN: ?  Website: Startward Consulting ?  Instagram: Follow Me On Instagram ? Youtube: Subscribe To Youtube Channel
Released:
Apr 10, 2024
Format:
Podcast episode

Titles in the series (99)

Launching, growing, and scaling a product-based business is daunting - from understanding production ,to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with buyers and distributors - every step of the way is challenging. Join Maureen Mwangi the Brand Growth Strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, as she tells you exactly the brand growth strategies big brands use to find their secret sauce, build a brand obsession, and maximize sales through solo episodes, curated guest experts across the beauty, fashion and food industry, and live consulting calls with her Product Profit Lab™ members!