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#98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition

#98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition

FromThe Product Entrepreneur Podcast


#98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition

FromThe Product Entrepreneur Podcast

ratings:
Length:
41 minutes
Released:
Feb 14, 2024
Format:
Podcast episode

Description

Growing up, Robin’s mother always told her to “take what I have and make it bigger”.  First, she put that advice to work 15 years ago by getting serious about nutrition.  She went from being prediabetic, overweight, and clueless about nutrition to fully discovering just how powerful food was—and making it her life’s mission to reach others how to use food and nutrition to build their bodies for the better.  Hence, Necessary Nutrition was born! Robin started out Necessary Nutrition as a service-based brand, but over time, she had a dream to shift to a produce-based business: one that put her Vitamin D3 line on display.  But product-based brands are a whole other beast—one that Robin was completely inexperienced with.  So where to start?  That was the big question! In this week’s podcast episode, we’re diving into Robin’s brand journey, including: ⭐How she broke through the noise in her industry and doubled her following on social media ⭐How she raised her prices—and got more sales and confidence in the process ⭐How she got more effective with her time, her energy, and her mindset And more! If you want predictable sales and predictable income, then you have to hear Robin’s story—so tune in today! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.  ✨ CONNECT WITH MAUREEN: ?  Website: Startward Consulting ?  Instagram: Follow Me On Instagram ? Youtube: Subscribe To Youtube Channel  
Released:
Feb 14, 2024
Format:
Podcast episode

Titles in the series (99)

Launching, growing, and scaling a product-based business is daunting - from understanding production ,to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with buyers and distributors - every step of the way is challenging. Join Maureen Mwangi the Brand Growth Strategist behind some of America's most beloved brands, like L'Oréal, Chobani, Dove, as she tells you exactly the brand growth strategies big brands use to find their secret sauce, build a brand obsession, and maximize sales through solo episodes, curated guest experts across the beauty, fashion and food industry, and live consulting calls with her Product Profit Lab™ members!