What is the foundation of your business? Why does this foundation matter?  A lot of people have started asking me, “What makes a small brand different from a big brand?”  But it took a while for me to really start understanding the difference between a big brand and a small brand.  The key difference is a foundation.  To explain this concept, I'm going to use the example of setting up pizza. When it comes to building a business, a lot of our product based entrepreneurs usually want to sell more, market more, and have people find them.  When I hear that, it makes me think of a half-baked pizza.  In this episode, I'm sharing the important questions all entrepreneurs should ask when building their product-based brand. Ready to Maximize Your Sales?  Get my free tool to do just that when you visit www.startwardconsulting.com/maximize-your-product-sales Connect with me on Instagram @maureenmwangiofficial or in my Facebook group, Product Entrepreneurs Who Scale.