Let’s talk about one of the most important things when it comes to running a business…   Lead generation.   Getting new people into your business is the biggest thorn in any business owner's side, but it is essential. I’m sharing the five powerful ways to drive new customers to your digital product shop so you can grow and scale your shop this year.   Topics covered in this episode include:   Why you can’t only rely on your warm audience What you need to know about paid advertising  Why we need to be doing SEO around the clock How you can leverage your email list for lead generation Why we need to leverage our sales funnels to bring in new customers How you can use affiliate marketing to grow your digital product shop   Lead generation is so important if you want your shop to continue to grow. Tune in to hear these top strategies to make it happen!  Resources Mentioned:  Register now for the Digital Shop Accelerator https://digitalshopexperience.com/training.  Visit Nina Gibson’s website:  https://ninagibson.co/ Visit Erin Alexander’s website:  https://productpowerhouse.co/ Listen to episode 66 to learn why you need sales funnels and shops: https://monicafroese.com/podcast/the-power-duo-sales-funnels-vs-shops-and-why-you-really-need-both/ Visit the Empowered Shop: https://empoweredshop.com   I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/72