You can take content that you already have and turn it into a tripwire. Did you know that?   I'm talking to a fellow digital product strategist, Eden Fried, all about this and more topics and strategy that pertain to the digital product world.   You will learn her philosophy around tripwires, which are limited time offers, and also how she has been running a very successful Facebook ad campaign that has resulted in three thousand new purchasers.   Eden Fried ditched pant-suits and law libraries in early 2016 and traded them in for sweat pants and a laptop so she could build a business online. Ever since abandoning corporate America, Eden has successfully built a profitable online business by selling digital products. Today, she and her husband live off of passive income - the kind of income you earn while sleeping at night, out to dinner with friends, or wiping your baby’s butt cheeks. How does she do it? Well, she keeps no secrets. Eden shares her entire strategy on her website, EdenFried.com, where she teaches aspiring entrepreneurs how to build that life of freedom and financial flexibility by creating and selling digital products online   Eden and I both teach other entrepreneurs how to build digital product businesses, so this episode is jam-packed with valuable information for you! I know you are going to love it!   Tune in to learn how you too can start to have financial independence by selling digital products through tripwires.   Resources Mentioned:  Get the Instant Customers Guide Get Your Hands on Launch List Like Eden's Facebook Page Follow Eden on Instagram Visit Eden's Website I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/33