Bold entrepreneur and savvy business coach, Erin Winters-White of Erin On Demand is a Brand & Content Strategist who coaches top influencers and entrepreneurs on how to leverage their audiences into profitable businesses. Erin has organically grown her YouTube channel to nearly 300K subscribers and her Instagram following to over 55K in just two and a half years. She has partnered with brands such as Target, Google, GoDaddy, Office Depot/Office Max, amongst others. Erin On Demand also has a subscription-based membership club, the eBrand Club, with over 700 entrepreneurs who are growing their brands into full-time businesses and is now launching her highly-anticipated course, Creator to CEO, which will teach creators how to turn their platform into a high-earning product or service-based business. In this episode, Erin will let us in on her journey from content creator to CEO and using joy as a benchmark for deciding when to pivot her business. Besides this, we’ll chat about making business goals that are rooted in the lifestyle you want while also ensuring your dreams are not dictated by where you are now and the complexities of working with family. Erin will also talk about launching her first physical product which led to her finding an office space and having to deal with customer service and fulfilling orders. Last but not least, Erin will share her tips for those who are determined to turn their content creation into a business and attracting opportunities like #YouTubeSmallBizDay and Girl Boss Workshop. Keep listening to hear more about creating your brand vision to scale. This episode is brought to you by my Instagram Authority Mastermind - be the first to know when I announce the summer 2022 cohort here. SHOW NOTES CONNECT WITH ERIN: On Instagram: @erinondemand On YouTube: erinondemand Website: www.erinondemand.com CONNECT WITH ME: Instagram Shine with Natasha Website